Despite the threat of rain from Hurricane Irene, the Jacksonville Code Camp has been an awesome event. Great turn out, excellent speakers, Kilwin’s icecream for dessert and the SWAG just kept coming at the closing session.
If you would like a copy of the power point slides from my presentation…
From the scheduling to the after hours events, Bayer White and his team did a great job of making the event feel flawless. Although there are probably some good stories about that on the staff side.
I personally am looking forward to the Jacksonbille Code Camp next year and to getting to know better some of the new people I just met.
As a founder of BarCamp Sarasota, one of the things that falls under my responsibility is choosing our monthly Lunch and Learn topics and the speakers who speak to these topics. I have often said people don’t know what they don’t know, which is exactly WHY our August 19th topic is “There is more than one way to page one.”
I hear people discussing their challenges or strategies to gain influence online. In my positions with BarCamp Sarasota and some of the other organizations I am involved with; my take on this is somewhat different. Many people or companies will talk as if they have the “magic pill” for search engine rankings. I have seen new sites hit page one in less than a week and seen others never get there.
Tracy Ingram, a co-founder of BarCamp Sarasota and a brilliant SEO strategist will be sharing on a variety of tools that could get you to page one, which page one you want to get to and what to do when you get there.
With all the competition on the Internet, getting top rankings can seem like an overwhelming task. Join Tracy Ingram as he discusses what works and your most effective options for consistently high ranking in search engine results.
While Google is not the only search engine out there, it is the biggest search engine and with the most traffic. You will find at this Lunch and Learn that there is more than one way to get to page one out there. Social media and Videos as just one way to get to page one. Even inside Google there are many ways: PPC, Local, Long tail, and Video Images. Tracy will discuss all of these and more in an open discussion on how to actually get to page one and what that means. You may even come away with the knowledge of not only where you want to be on page one but what for!
SEO – Stands for Search engine optimization and is the focus of this talk. If you do not know what search engine optimization is don’t worry, this will still be a fun informative lunch and learn for you and an opportunity to learn about how people find things on the internet.
Page one means: “first page of the search results. ” With more than one way to get to page one, we are going to show you how to get ranked in search engines and how to show up on that very important page one.
Who is looking for you on page one?
What is it that they are looking for?
Well that’s where the work comes in. Knowing where and how to show up for a term is sometimes more important than showing up for your brand. So whether you are an expert at search or just found Google yesterday, this is an exciting and fresh presentation sure to generate conversations, while giving you insight into how your customers interact with you on the web and how you can get in front of your customers.
Tracy Ingram - Be Seen SEO
Tracy Ingram has been in the Technical field for over 20 years. At the age of 17, he started his own IT consulting company. While he was in college, Tracy was recognized regionally as a top computer sales associate. Continuing his education, he went on to get a Bachelors degree in Management Computer Information systems from Florida Gulf Coast University and pursued Microsoft Certified Systems Engineer credentials. During this time, Tracy also worked full time as PC LAN administrator at Walden University. After graduation, Tracy’s responsibilities at the university grew to include external and internal help desk management internationally. Upon leaving Walden, Tracy moved into international tech support for biomedical devices company. Currently Tracy is in the marketing field assisting companies with lead generation and in-bound marketing efforts through Search Engine Optimization.
Over the last several years, there have been significant economic changes, with some businesses more dramatically affected than others. However in business, despite the fact that change is uncomfortable, change is necessary. A business itself is a living, breathing entity and to maintain life it has to change. So where do I change? What do I change? If you want better answers, ask better questions!
A few questions to consider:
Are you building a job or a business?
If you take a vacation do you continue to make money?
Is making money tied to time?
Could I think bigger than I am?
Is there a bigger picture my company fits into?
Many companies are cutting back…advertising, marketing, and development.
Have I limited my thinking through preconceived notions of what is possible?
How can I leverage the time, money, and effort I put into my business?
How can I expand my business and capture market share with limited resources?
How can I become more valuable to my prospects and clients?
Success is often in the details. Do I take care of the details in my business?
If I have changed, do others know?
At the end of the day what do I want this to look like?
